Even if it's a creation or a redesign, the branding stage is the first thing I do. It's not just a matter of designing things, but rather of discussing their digital strategy. Identifying their objectives, understanding targets and context before producing a design solution.

How do you win in digital ?
By knowing perfectly the end user. Because often (if not always), it's the end user who holds the answers to your challenges. So I do take the time to learn & analyze about the main target and its context of use.

At this stage, I'm in a position to make the right design decisions regarding the digital strategy and the end user. So I jump into Figma to start producing wireframes of responsive interfaces, validating them with the client and finally applying the visual part.

As a dancer, I started learning to produce videos and use post-production tools early in my career, for my own needs. I can now use these skills to produce motion design for my clients to enhance the experience of their products.

Last skill that I acquire and not the less useful.  From logo transformation to character creation or realistic space design, I use 3d design to create a realistic design for complete user immersion.

I started out in the digital sector as a web developer. This helped me a lot in my early days as a designer, as I already had a good understanding of technical limitations. What I like to do today is use my technical experience to integrate my own design.