One of the spvie products I've worked on. It's a pricing track for a complementary insurance product. I encountered two major challenges on this project. The first was ensuring the experience on mobile devices due to the large number of long forms. And the second was the target users, whom we organized into three personas.
Identify the actual UX breakpoints
Propose new UX solutions
Create new UI for this product according to the global brand guidelines
2
months
INSURANCE
remote/ON SITE
TIMELINE
UX Phase
1.5 weeks
Research Internal Workshop Benchmark Wireframe
UI phase
1.5 weeks
Prototype Design System
Integration
1.5 weeks
Webflow integration API connection Functionalities development
outcomes
8 months after creation
+38
net promoter score
2 points above the 2024 industry average, signaling best-in-class loyalty improvements.
90%
Form completion rate
In progress but still below the industry norm.
145
SUBSCRIPTIONS per month
A steady month-over-month rise (+23 % from January to April)
