Cooked by Vincent Biabiany© on
OVERVIEW
Created by two people of SPVIE ASSURANCES, ediifice is an insurance services specialized in constructions. It was a pleasure to contributed from scratch to this entity creation. The main objective was very interesting: propose a brand identity that would break standard insurance codes.
1. ux research & strategy
To meet the objectives of the ediifice head office, in-depth knowledge of the sector was essential. We quickly agreed on the need for something dynamic and modern, and I suggested creating 3D characters that users could identify with.
2. brand identity
In line to the UX Reaserch and CEO's vision I produce a modern and dynamic brand identity. The logo represent directly the company name and the expertise vision by mixing 3d and optical ilusion.
3. character & 3d
According to the user targets defined in the ux phase, I produced several 3D characters on blender.
The aim was to create a sense of identification with the users, and to speak the same language as them.
4. ui prototypes
I then produced UI templates in Figma. We listed 5 templates for almost 60 content pages.
The work was huge I integrated all of them myself into Webflow after client validation
Credits
duration
14 months
roles
UX Research
Brand Designer
3d Designer
UI Designer,
Webflow Developer
