Created by two people of SPVIE ASSURANCES, ediifice is an insurance services specialized in constructions. It was a pleasure to contributed from scratch to this entity creation. The main objective was very interesting: propose a brand identity that would break standard insurance codes.
Ux Research Internal Workshop Benchmark Persona Wireframe
Brand identity
3 month
Logo Slogan Positionning Guidelines
UI phase
1 months
3d character Prototype Design System Motion Design
Integration
2 months
Webflow integration API connection Functionalities development
Stakeholder interview
I discussed with stakeholders to better know oppotunities & vision behind this new product insurance entity creation.
CEO
Director Associate
Marketing Director
Product Owner
UI Designer
Why create a specfic product for contruction insurance ?
What are your market knowledges & experiences ?
Can you clearly identify the actual competitors and which positioning would you adopt ?
What about the user target ?
majors challenges we identified
Create a product modern & dynamic to break the standart industry insurance rules
End-users are not comfortable with new technologies
Market is super competitors so it’s mandatory to have a strong SEO strategy
workshops
5
total users
0 end user
5 internals collaborators
3 weeks Animator: Vincent biabiany
W1
iNTERVIEW
Gather the stakeholders' vision. Explain how the entire project process will be structured. Understand the objectives behind the creation of this new insurance product.
W2
Co-creation
Co-creation workshop with the two managers to define a list of all the functionalities required for the site.
W3
Matrix priorisation
Prioritize functionalities by level of importance and define a roadmap.
My take on this project
Modern brand identity
Observation
How do you break the rules and position yourself as a market leader in this specialized sector ?
Solution
Create a premium and dynamic visual identity designed aimed at breaking away from traditional industry norms. The graphic charter combines fresh colors, bold typography, and clean layouts to convey trust, innovation, and a forward-thinking spirit.
3D Character for user identification
Observation
As far as the target audience is concerned, how can we talk to them easily and create a positive feeling about the product, which is difficult with all the fears associated with insurance ?
Solution
I created 3d characters for each identified personas to better communicate on the website but also others communication support like social media
Templating Design solution
Observation
A large number of website pages is necessary for an effective SEO strategy.
Solution
So I used Figma to design just the home page and 3 major template pages, using a design system.
